Measure Twice Podcast Advertising - Audience, Sponsors & Contact

Overview

Measure Twice is an insightful podcast dedicated to empowering homeowners with the knowledge and inspiration to transform their living spaces. Hosted by interior designer Chris Kramer and remodeling expert Joel Graber, the show offers a unique dual perspective on home improvement projects. Listeners gain practical advice on everything from optimizing space and enhancing aesthetics to understanding the realistic implementation of renovation ideas. The podcast demystifies the complexities of home design and remodeling, providing actionable tips for planning, budgeting, and executing projects, ensuring homes are both beautiful and functional. It's ideal for anyone looking to undertake a home project, seeking design inspiration, or simply wanting to better understand the intricacies of creating their ideal living environment.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

40

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Direct Response

Brands with CTAs

GOOD

53%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 40 audience size, runs 99% host read ads and promotes 53% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week4/13	Week4/20	Week4/27	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week7/6	Week7/13	Week8/3	Week8/17
Hoosier Hardwood Floorshoosierhardwoodfloors.com	Hoosier Hardwood Floors		2	2	1	3	2	3	1		2	2	3	3	3	6		1	1	Longer term buy 42%
Leatherman Supplyleathermansupply.com	Leatherman Supply	1		2	3	2	1	4	2	2	4	1	3	2	3	4	3			Longer term buy 33%
Who's Your Hardwood Floorswhosyourhardwoodfloors.com	Who's Your Hardwood Floors															2	1	1	1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Hoosier Hardwood Floors	$57	-44.7%	100%	94%	123.0ad units	Core Performer
Leatherman Supply	$40	-18.8%	100%	7%	88.0ad units	Core Performer
Leatherman's supply	$16	+100.0%	100%	21%	34.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Measure Twice for 8-22-2026

0:00 / 0:13

Direct Response

M

#1

Run on 1x episode

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