Maxwell Leadership Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Maxwell Leadership Podcast offers expert insights and practical strategies for developing transformational leadership. Hosted by renowned authority Dr. John C. Maxwell, the show explores principles and practices for influencing positive change in individuals and organizations. Episodes delve into contemporary workplace challenges, such as effectively leading diverse generations like Gen Z, fostering personal growth, and navigating strategic change. Combining didactic teaching with actionable advice and discussions, the podcast provides tangible tools for listeners. It targets aspiring and established leaders, managers, and anyone committed to continuous self-improvement and making a significant impact within their professional and personal spheres, often tying into Maxwell's broader leadership training ecosystem.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

46,900

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GOOD

63%

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The Bottom Line

This show has an estimated 46.9K audience size, runs 63% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6
Maxwell Leadership Certified Teammaxwellleadership.com	Maxwell Leadership Certified Team	3	2	2	1	2	1	2	1	1		2			1	1	1	1		Longer term buy 33%
Belaybelaysolutions.com	Belay				1				1			1			1				1	Test in progress 17%
The Future Begins with Zmaxwellpodcast.com	The Future Begins with Z				1		1		1	1	2	2	1	1						Past Performer 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Maxwell Leadership Certified Team	$53,832	-69.1%	65%	100%	52.0ad units	Core Performer	+1
The Future Begins with Z	$9,192	-100.0%	60%	100%	10.0ad units	Core Performer
Belay staffing & recruiting	$8,630	-47.2%	44%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Leaders Reproduce Who They Are

0:00 / 1:03

Direct Response

L

#1

Run on 1x episode

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