Masters of Scale Podcast Advertising - Audience, Sponsors & Contact

Overview

Masters of Scale features candid discussions with top business leaders, sharing invaluable lessons and strategies for growth.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

82,135

Est. Podcast Downloads

79,140

Av. Youtube Views

2,995

Instagram

85k

YouTubers Subscribers

158k

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

BAD

23%

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The Bottom Line

This show has an estimated 82.1K audience size, runs 23% host read ads and promotes 91% of ads for direct response advertisers.

Creator Influence

Masters of Scale

Masters of Scale, produced by WaitWhat, is a leading business podcast and media brand dedicated to exploring how iconic leaders build and scale the world's most impactful companies. Hosted by LinkedIn co-founder Reid Hoffman, the platform features candid conversations with dynamic innovators from global enterprises, dissecting their triumphs and challenges. The brand is particularly known for popularizing the "blitzscaling" philosophy, a strategic approach to rapid growth under uncertainty, and for its "Masters of Scale Summit" live events. Recent successes include the continued expansion of the "Masters of Scale Summit" series, which brings together entrepreneurs and investors for live discussions on critical business topics. The content provides invaluable insights for aspiring and established leaders, covering everything from startup growth strategies to the future of AI innovation.

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Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Creative Planningcreativeplanning.com	Creative Planning					2	2	3	2	3	4	2	3	1	3	2	2	4	2	2	2	Core Performer 92%
Pioneers of AIpioneersofai.com	Pioneers of AI			1	3		2	3	2	3	2	2	2	1	2	2						Core Performer 50%
Masters of Scalemastersofscale.com	Masters of Scale	1	2	1				1		1	1		3	1	3	3		1				Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Creative Planning	$24,253	+984.1%	82%	100%	33.0ad units	Core Performer	+1
Masters of Scale	$19,955	+2465.1%	100%	100%	18.0ad units	Core Performer	+1
Capital One financial services	$7,597	0.0%	1%	94%	78.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

What the jobs report isn't telling you about AI & the workforce, with Upwork’s Hayden Brown

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Direct Response

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#1

Run on 1x episode

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