Laryssa Wirstiuk is the founder and creative director of the digital marketing agency Joy Joya, where she serves as a fractional Chief Marketing Officer for jewelry and luxury brands. She hosts the Marketing With Laryssa Podcast, a long-running series that provides strategic insights into consumer behavior and brand storytelling. As a Klaviyo Silver Master Partner, she produces specialized technical training such as the JoyDeck Masterclass series, which assists product-based businesses in troubleshooting deliverability and optimizing automated flows. Wirstiuk authored the book Jewelry Marketing Joy to provide independent jewelers with a framework for integrated marketing success. Her recent focus includes the launch of the 2026 Marketing Kickstart, an initiative designed to help brands move away from discount-heavy strategies toward sustainable customer loyalty. She frequently contributes expert commentary to industry publications like JCK Magazine and serves on the board of the Women’s Jewelry Association, bridging the gap between traditional retail and modern ecommerce technology.