Mark of the Maker Podcast Advertising - Audience, Sponsors & Contact

Overview

Mark of the Maker offers an intimate, expert-led panel discussion into the intricate world of custom knife making and collecting. Hosted by Mark Stheiner with renowned makers Tom Krein, Sean Kendrick, and Michael Burch, the podcast provides an insider's view, akin to a casual chat among friends at a knife show. It delves into the artistry, history, and evolving trends of custom knives, from tactical designs to the nuances of collecting. Episodes feature deep dives into specific makers' journeys, industry commentary, event recaps like Blade Show West, and discussions on the community's social impact, such as charitable initiatives. This podcast is essential for enthusiasts, collectors, and aspiring makers seeking authentic insights, technical knowledge, and a sense of community within the custom knife world, blending expert perspectives with engaging, conversational storytelling.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,962

Est. Podcast Downloads

4,900

Av. Youtube Views

62

Instagram

4k

YouTubers Subscribers

912

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 5K audience size, runs 100% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

Mark Stheiner

Mark of the Maker functions as a specialized industry panel featuring custom knife makers Tom Krein, Sean Kendrick, and Michael Burch, alongside host Mark Stheiner. Modeled after the informal professional gatherings at Blade Show, the production explores technical metallurgy, design philosophy, and market trends within the high-end tool community. They have collaborated with entities such as Arizona Custom Knives and GiantMouse to provide deep-dive looks into the craft. Recently, the team expanded their educational reach through the Season 9 Kickoff and the Visit to Arizona Custom Knives series, which features macro-cinematography of precision blade grinds and handle finishes. Their episodes provide a bridge between the legends of the industry and new collectors by documenting the oral history of modern knifemaking. This expertise translates into annual live recaps from Blade Show Texas and Blade West, where they analyze the specific evolutions of custom folders and fixed blades for a professional audience.

Age: 126 years
Nationality: American
Education: Unknown

Age: 126 years
Nationality: American
Education: Unknown

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Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/30	Week4/13	Week4/27	Week5/11	Week5/25	Week6/8	Week6/22	Week7/6	Week7/20	Week8/3	Week8/17
Arizona Custom Knivesarizonacustomknives.com	Arizona Custom Knives	1	3	2	4	2	2	1	1	2	1	1	1	1	Core Performer 50%
Giant Mousegiantmouse.com	Giant Mouse	1	2	2	3	1	1	1	1	1	1	1	1		Longer term buy 42%
Giant Mouse and Arizona Custom Knivesgiant-mouse.com	Giant Mouse and Arizona Custom Knives											1		1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Arizona Custom Knives	$3,001	-22.4%	100%	87%	53.0ad units	Core Performer
Giant Mouse	$2,456	0.0%	100%	89%	44.0ad units	Core Performer	+1
Giant Mouse and Arizona Custom Knives	$150	+100.0%	100%	0%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 162: Ryan Johnson Pt.2

0:00 / 1:56

Direct Response

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#1

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