Making Sparks Podcast Advertising - Audience, Sponsors & Contact

Overview

Making Sparks is a podcast dedicated to equipping and inspiring professionals in the welding and fabrication industry. Hosted by Matthew Nix and Casey Voelker, the show delves beyond technical skills to explore critical aspects of business leadership, company culture, and workforce development. Through candid interviews with industry veterans and innovators, it uncovers practical strategies for building resilient businesses, fostering accountability, attracting the next generation of talent, and navigating succession. Recurring themes include the importance of earned leadership, ethical business practices, and the transformative power of mentorship and vocational education. The podcast targets business owners, managers, educators, and aspiring individuals in skilled trades, offering actionable insights and inspiring personal stories of grit and redemption to help listeners build lasting legacies and cultivate thriving work environments.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

80

Instagram

252

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GOOD

82%

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The Bottom Line

This show has an estimated 80 audience size, runs 82% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/9	Week3/23	Week5/4	Week6/15	Week6/29	Week7/13	Week8/10
IMTSimts.com	IMTS				1	1	1	1	1	Longer term buy 33%
Hire MFG Leadersmakingchips.com	Hire MFG Leaders	2	2	2	1	1		1	1	Longer term buy 25%
ProShopproshoperp.com	ProShop						1	1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Hire MFG Leaders entertainment	$89	+70.0%	87%	100%	53.0ad units	Core Performer	+1
Paperless Parts information technology & services	$10	0.0%	67%	100%	6.0ad units	Core Performer	+1
Profab Alliance	$6	0.0%	50%	100%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Content Marketing Mistakes Costing Manufacturers RFQs, Ep #66

0:00 / 0:28

Direct Response

T

#1

Run on 1x episode

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