Making Creativity Pay Podcast Advertising - Audience, Sponsors & Contact

Overview

Making Creativity Pay offers a pragmatic exploration into the financial realities of creative professions, moving beyond the myth of the starving artist to discuss sustainable income. Through insightful interviews with industry professionals, the podcast delves into diverse fields like film, television production, and live comedy, revealing how creatives can effectively monetize their talents. It provides practical advice on securing fair compensation, managing projects, and navigating the business landscape of artistic endeavors. This show is ideal for aspiring and established artists, writers, and producers seeking to professionalize their craft, offering a realistic and supportive guide to building a financially viable creative career without sacrificing artistic integrity.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

91,993

Av. Youtube Views

91,993

Instagram

2k

YouTubers Subscribers

36k

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Direct Response

Brands with CTAs

OKAY

50%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 92K audience size, runs 100% host read ads and promotes 50% of ads for direct response advertisers.

Creator Influence

Nigel Thomas

Nigel Thomas operates the Making Creativity Pay platform, providing technical analysis and business education for practitioners within the arts and heritage sectors. He hosts the Making Creativity Pay podcast, which transitioned to an in-studio format at Big Belly Comedy Club to facilitate deep-dive discussions on audience building and the logistical realities of the Edinburgh Fringe. His work frequently bridges the gap between creative performance and economic sustainability, featuring collaborations with industry bodies like Live Comedy UK and the Live Comedy Association to advocate for the official recognition of live comedy as an art form. Recent coverage includes the Live Comedy Sector survey conducted by the Centre for Comedy Studies Research and specialized deep dives into the rise of vertical dramas. Thomas develops utility-driven digital tools for the community, such as his searchable archive of 10,000 Saturday Night Live clips and the YouTube Vibe-Coder for the Glasgow International Comedy Festival, ensuring creators maintain functional digital footprints.

Age: 41 years
Nationality: British
Education: Professional Certification, Unknown

Age: 41 years
Nationality: British
Education: Professional Certification, Unknown

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Red Bull Skateboarding food & beverages	$2,171	0.0%	100%	0%	1.0ad units	Test run	+1
Women In Comedy Festival	$1,628	0.0%	100%	100%	1.0ad units	Test run

Ads and Episodes

Women in Comedy Festival - Aimee Perry

0:00 / 0:51

Direct Response

W

#1

Run on 1x episode

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