MacBreak Weekly (Audio) Podcast Advertising - Audience, Sponsors & Contact

Overview

MacBreak Weekly offers a comprehensive and expert-led weekly deep dive into the world of Apple. Hosted by a panel of seasoned tech journalists and analysts, the podcast meticulously dissects the latest news, rumors, and developments across Apple's vast ecosystem, from hardware like the iPhone, iPad, and Vision Pro to software, services, and corporate strategy. Listeners can expect insightful discussions on topics ranging from CEO succession and patent disputes to product roadmaps, market share, and the integration of AI. The show provides a critical yet informed perspective, making it essential listening for Apple enthusiasts, tech professionals, and anyone keen on understanding the business, technological innovations, and cultural impact of one of the most influential companies in the world. It goes beyond headlines to offer context, analysis, and predictions, making complex tech accessible and engaging.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

58,010

Est. Podcast Downloads

42,420

Av. Youtube Views

15,590

YouTubers Subscribers

32k

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

26%

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The Bottom Line

This show has an estimated 58K audience size, runs 26% host read ads and promotes 78% of ads for direct response advertisers.

Creator Influence

Leo Laporte

MacBreak Weekly serves as a technical cornerstone for the TWiT Network, providing long-form analysis of the Apple ecosystem through a panel of veteran tech journalists. Hosted by Leo Laporte alongside regular contributors Andy Ihnatko, Jason Snell, and Alex Lindsay, the series provides rigorous breakdowns of hardware engineering and software cycles. The production recently celebrated a major milestone with its 1,000th episode, featuring an in-depth retrospective on Apple’s evolution. Known for the Pick of the Week segment, the show translates complex corporate strategy and antitrust regulations into actionable insights for creative professionals. The ensemble frequently provides on-site coverage and commentary for global industry events like WWDC and Apple Park product launches. By utilizing high-definition broadcast standards from their Petaluma studio, the team bridges the gap between traditional media rigor and digital-first delivery. Their recent focus on the Apple Intelligence rollout provides brands with detailed perspective on how AI affects the consumer electronics landscape.

Age: 69 years
Nationality: American
Education: Yale University

Age: 69 years
Nationality: American
Education: Yale University

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
McDonald'smcdonalds.com	McDonald's	1	1			1	1	2			1	1				1	1	Longer term buy 33%
First Citizens Bankfirstcitizens.com	First Citizens Bank			1	1	1			1	1	1	1		1		1		Longer term buy 33%
Verizonverizon.com	Verizon												1		1	1	1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
CacheFly information technology & services	$22,028	-100.0%	100%	100%	11.0ad units	Core Performer	+1
Windows Weekly	$17,178	0.0%	92%	92%	13.0ad units	Core Performer	+1
ZocDoc online media	$16,098	-100.0%	100%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

MBW 1041: SHAME - Apple's $2,000 Foldable iPhone: Will Users Make the Leap?

0:00 / 2:26

Direct Response

M

#1

Run on 1x episode

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