Lovecraft eZine: A Friendly Horror Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Lovecraft eZine offers a welcoming and engaging deep dive into the world of cosmic horror, weird fiction, and Lovecraftian lore. More than just a podcast, it cultivates a friendly community where hosts and guests, including acclaimed authors like Peter Clines, discuss horror books, films, RPGs, and related media. Listeners can expect insightful interviews, lively discussions on genre news and new releases, and a casual, 'hanging out with friends' atmosphere. This podcast is ideal for horror enthusiasts seeking to expand their knowledge, discover new works, and connect with like-minded individuals who share a passion for the darker, stranger corners of fiction and entertainment.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,986

Est. Podcast Downloads

1,680

Av. Youtube Views

306

YouTubers Subscribers

8k

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 2K audience size, runs 100% host read ads and promotes 97% of ads for direct response advertisers.

Creator Influence

Mike Davis

Mike Davis operates as a primary figure in the weird fiction community, serving as the founder and lead host of the Lovecraft eZine Podcast. Based in Tennessee, Davis has transitioned a long-running digital magazine into a live-broadcast hub that bridges the gap between classic cosmic horror and modern speculative literature. He frequently collaborates with genre staples such as John Langan and Laird Barron, hosting deep-dive discussions and the Virtual Campfire live reading series. His recent coverage of Josh Malerman’s writing methods and the Call of Cthulhu actual play series highlights his ability to merge literary criticism with interactive gaming content. Davis utilizes a relaxed, late-night radio aesthetic to explore heavy themes ranging from Lovecraftian geography to mental health management. His annual presence at NecronomiCon Providence and partnerships with the H.P. Lovecraft Historical Society reinforce his role as an industry bridge for publishers and specialized audiences seeking high-level analysis within the horror genre.

Age: 126 years
Nationality: American

Age: 126 years
Nationality: American

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Recent Campaigns

	Advertisers	Week2/23	Week3/9	Week3/16	Week4/13	Week5/4	Week6/8
H.P. Lovecraft Historical Societyhplhs.org	H.P. Lovecraft Historical Society	1	1	1			1	Test in progress 8%
KTBG Kickstarter (River Market)kickstarter.com	KTBG Kickstarter (River Market)						4	Test in progress 8%
Amazon Primeamazon.com	Amazon Prime			2	1	1		Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Amazon Prime information technology & services	$310	0.0%	100%	100%	19.0ad units	Core Performer	+1
KTBG Kickstarter (River Market) information technology & services	$227	-100.0%	100%	86%	7.0ad units	Core Performer	+1
H.P. Lovecraft Historical Society	$171	-100.0%	100%	100%	5.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Cosmic Horror on the Eris Ridge Trail: an interview with Larry Hinkle

0:00 / 0:19

Direct Response

C

#1

Run on 1x episode

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