LOI Central Podcast Advertising - Audience, Sponsors & Contact

Overview

LOI Central offers an indispensable weekly deep-dive into the heart of Irish football, the League of Ireland. Hosted by Johnny Ward and Dan McDonnell, this podcast provides passionate opinion, rigorous analysis, and exclusive interviews with key figures like players and managers. Beyond mere match reports, it explores the drama, emotion, and intricate permutations of the league, often incorporating listener mailbags that reflect the vibrant fan culture. Catering to dedicated supporters seeking informed commentary, insider insights, and a lively discussion on everything from team performance and crisis points to individual player journeys, LOI Central is essential listening for staying on top of all the latest happenings in Irish club football, delivered with a professional yet engaging and often humorous tone.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

200

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Direct Response

Brands with CTAs

OKAY

38%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 200 audience size, runs 99% host read ads and promotes 38% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Planify.ieplanify.ie	Planify.ie	1	1	1	2	1	1	1	1		1	1	1	1	1	1	1	1	1	1	1		1	Core Performer 83%
Future Ticketingfutureticketing.ie	Future Ticketing				2						1		1		1	1		1					2	Longer term buy 42%
Rascals Brewingrascalsbrewing.com	Rascals Brewing		1				1	1	1	2	1	1	1									1	1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Planify.ie	$55	0.0%	96%	93%	28.0ad units	Core Performer
Collar & Cuff apparel & fashion	$48	0.0%	100%	4%	24.0ad units	Core Performer
Future Ticketing	$38	0.0%	100%	0%	21.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S10E28 Return to Oliver, National League Launch & Galway in Europe?

0:00 / 0:12

Direct Response

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#1

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