Locked On Senators

Overview

Locked On Senators Is The #1 Daily Podcast Covering Ottawa Senators Hockey. Hosted by Ross Levitan and Brandon Piller, Locked On Senators supplies insight, stats, opinions and interviews on all things surrounding the Sens organization. The key to staying up to date daily with the Ottawa and Belleville Senators plus all prospect news is listening to Locked On Senators Podcast: Part of the Locked On Podcast Network. Your Team. Every Day.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

800

Instagram

5k

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

OKAY

52%

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The Bottom Line

This show has an estimated 800 audience size, runs 52% host read ads and promotes 92% of ads for direct response advertisers.

Creator Influence

Locked On Senators delivers daily, in-depth coverage of the Ottawa Senators, hosted by Ross Levitan and Brandon Piller. The podcast, part of the Locked On Podcast Network, provides analytical insights, game recaps, and interviews, fostering a dedicated community of fans. Their content extends to YouTube and TikTok, offering visual commentary and short-form highlights. The show recently launched its popular 'Ring of Honour' series, a fan-favorite segment exploring team history and player legacies. The hosts, who met through sports media training, bring a blend of professional broadcasting experience and authentic fandom to their discussions. They have featured high-profile guests such as Keith Tkachuk, enriching their daily episodes with diverse perspectives. This consistent output ensures fans remain connected to team narratives and prospect developments.

Education: College of Sports Media

Education: College of Sports Media

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31
Discoverdiscover.com	Discover								10	12	7	9	13	15	6	6	11	15	10	8	8	4	5	8	6	8	7	6	Core Performer 100%
FanDuelfanduel.com	FanDuel	4	6	9	9	5	7	8	6	1	6	7	10	3	1	6	3	4	3	3	6	2	3	5	4	6	2	5	Core Performer 100%
United States Postal Serviceusps.com	United States Postal Service										4	5	5	4	4	5	4	3		2		1	2	1		3	3	5	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$3,248	-13.8%	82%	99%	298.0ad units	Core Performer	+1
Glebe Central Pub	$1,997	-100.0%	100%	97%	187.0ad units	Core Performer
Discover financial services	$1,477	-25.5%	25%	95%	173.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Can the Ottawa Senators PK Bounce Back? Examining Optimism & Concerns

0:00 / 1:14

Direct Response

C

#1

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