Locked On SEC – Daily College Football & Basketball Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On SEC provides daily, in-depth analysis and passionate commentary on all things SEC college football and basketball. Host Chris Gordy delivers breaking news, expert opinions, and film reviews, dissecting controversial playoff decisions, team performances, and coaching strategies. The podcast goes beyond headlines, offering insider scoops and fostering debate on rivalries, triumphs, and the cultural significance of SEC athletics. It caters to dedicated SEC fans and college sports enthusiasts seeking comprehensive coverage, strategic breakdowns, and a passionate, opinionated take on the league's biggest stories and unforgettable moments.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,567

Est. Podcast Downloads

3,200

Av. Youtube Views

1,367

YouTubers Subscribers

13k

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

OKAY

43%

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The Bottom Line

This show has an estimated 4.6K audience size, runs 43% host read ads and promotes 82% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
FanDuelfanduel.com	FanDuel	6	3	4	3	4	5	6	4	6	3	1	6	3	5	8	6	5	7	7	10	2	2	6	6	8	2	Core Performer 100%
Wayfairwayfair.com	Wayfair			2			2					2				6	3	3	3	4	2	2	2	3	4	5	1	Core Performer 100%
Indeedindeed.com	Indeed	3	3	2	5	2	2	6	6	5	2	2	3	3	2	5	4	5	1	4	5		3	1	4	3		Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$16,277	-3.6%	78%	100%	208.0ad units	Core Performer	+1
Indeed information technology & services	$8,147	-25.2%	91%	100%	92.0ad units	Core Performer	+1
Mazda	$6,063	0.0%	30%	1%	98.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

BREAKOUT: Alabama Names Keelon Russell Starting QB—Is Bama’s Offense About to EXPLODE in 2026?

0:00 / 1:12

Direct Response

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#1

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