Locked On Pelicans - Daily Podcast On The New Orleans Pelicans Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Pelicans podcast is your daily ticket to stay ahead of the game and the first to know the latest news, analysis, and insider info for the New Orleans Pelicans and the NBA. Hosted by Pelicans expert and insider Jake Madison, the Locked On Pelicans podcast provides your daily Pelicans fix with expert, local analysis, and coverage of all aspects of the Pelicans franchise. Locked On Pelicans takes you beyond the scoreboard for the inside scoops on the biggest stories from within the Pelicans locker room and all over the NBA. The Locked On Pelicans podcast is part of the Locked On Podcast Network. Your Team. Every Day.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,971

Est. Podcast Downloads

9,380

Av. Youtube Views

1,971

YouTubers Subscribers

13k

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

OKAY

54%

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The Bottom Line

This show has an estimated 2K audience size, runs 54% host read ads and promotes 84% of ads for direct response advertisers.

Creator Influence

Jake Madison

Jake Madison serves as the central analytical voice for the New Orleans Pelicans through his daily role as host of the Locked On Pelicans podcast. Known for his tactical expertise in NBA Collective Bargaining Agreement mechanics, he provides technical breakdowns of roster construction that bridge the gap between front-office operations and the fan experience. Madison frequently utilizes his 'Daily Five' format to deliver consistent year-round coverage, ensuring stakeholders remain informed through the offseason and trade cycles. His expertise has been utilized by national outlets such as The Athletic, while his local influence extends to guest appearances on WWL 870 AM. A recent series covering the Pelicans’ coaching search and the emergence of Jeremiah Fears highlights his ability to contextualize immediate team developments within broader league trends. By maintaining a data-driven approach in the press box at the Smoothie King Center, Madison remains an essential figure in regional sports media and the NBA digital landscape.

Age: 38 years
Nationality: American
Education: Not Publicly Disclosed

Age: 38 years
Nationality: American
Education: Not Publicly Disclosed

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
FanDuelfanduel.com	FanDuel	5	4	9	7	8	8	7	4	4	4	5	3	2	2	3	2	3	6	2	3	2	4	5	5	7	4	Core Performer 92%
State Farmstatefarm.com	State Farm	2	4	3	3	2	3	2	3	5	1	4	3	4	1	6	3	5	3	4	4	8	3	7	6	7	6	Core Performer 92%
Discoverdiscover.com	Discover				1				6	3	2	4	6	5		2	6	5	4	2	4	7	3	6	7	4	3	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$7,022	+5.0%	89%	97%	219.0ad units	Core Performer	+1
State Farm insurance	$3,217	+24.9%	45%	11%	134.0ad units	Core Performer	+1
Game Time	$2,559	0.0%	100%	100%	77.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

RIM PRESSURE: Why the Pelicans MUST UNLEASH Zion Williamson’s Free Throw ATTACK

0:00 / 0:56

Direct Response

R

#1

Run on 1x episode

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