Locked On Blue Devils - Daily Podcast On Duke Blue Devils Football & Basketball Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Blue Devils podcast is the daily podcast that keeps you ahead of the games and the first to know the latest news, analysis, and insider info for the Duke Blue Devils. Hosted by JJ Jackson, the Locked On Blue Devils podcast provides your daily Duke fix with expert opinions, special guests and interviews, recaps, local analysis, and coverage of all things Duke Blue Devils. From iconic Cameron Indoor Stadium to Duke’s reemergence on the football field and everywhere in between, the Locked On Blue Devils podcast takes you beyond the headlines for the inside scoops on the biggest stories inside the Blue Devils locker room and the ACC. The Locked On Blue Devils podcast is part of the Locked On Podcast Network. Your Team. Every Day.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,442

Est. Podcast Downloads

1,500

Av. Youtube Views

2,942

Instagram

737

YouTubers Subscribers

5k

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

39%

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The Bottom Line

This show has an estimated 4.4K audience size, runs 39% host read ads and promotes 82% of ads for direct response advertisers.

Creator Influence

JJ Jackson

JJ Jackson serves as the lead voice for Locked On Blue Devils, a daily program within the Locked On Podcast Network focused on Duke University athletics. A professionally trained broadcaster, Jackson delivers technical breakdowns of Jon Scheyer’s coaching strategies and tactical analysis of the Atlantic Coast Conference. He frequently hosts the Duke Daily series, exploring the historical impact of alumni like Elton Brand and Seth Curry while providing real-time updates on the NCAA Transfer Portal. Recently, Jackson spearheaded an extensive coverage series regarding the commitments of top-tier recruits Cameron and Cayden Boozer, positioning his platform as a vital hub for recruitment news. His broadcast style utilizes Shure SM7B studio equipment to maintain a disciplined, radio-standard delivery typical of TEGNA-produced media. By integrating crossover episodes with Locked On ACC and conducting deep-dive reviews of potential NBA Draft entries, Jackson provides a central resource for those tracking the high-stakes landscape of collegiate basketball and football in Durham.

Age: 30 years
Nationality: American
Education: Broadcasting/Journalism Degree, Not Publicly Specified

Age: 30 years
Nationality: American
Education: Broadcasting/Journalism Degree, Not Publicly Specified

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Wayfairwayfair.com	Wayfair			2			1					2				4	2	1	2	2	2	3	2	2	3	5	2	Core Performer 100%
FanDuelfanduel.com	FanDuel	7	6	5	4	3	2	2	4	4	3	6	8	4	3	4	3	8	7	6	3		2	3	9	9	4	Core Performer 92%
Kalshikalshi.com	Kalshi															1		3	2	2	1	2	2	3	4	8	4	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$16,000	-18.4%	76%	98%	203.0ad units	Core Performer	+1
Indeed information technology & services	$8,901	-55.8%	93%	99%	106.0ad units	Core Performer	+1
Locked On NFL Podcast online media	$6,646	-100.0%	48%	98%	126.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

MUST-WATCH: Duke Basketball’s Patrick Ngongba II & Caleb Foster ELEVATE Jon Scheyer's Hopes

0:00 / 1:20

Direct Response

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#1

Run on 1x episode

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