Living on Earth Podcast Advertising - Audience, Sponsors & Contact

Overview

As the planet we call home faces a climate emergency, Living on Earth is your go-to source for the latest coverage of climate change, ecology, and human health. Hosted by Steve Curwood and brought to you by PRX.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

9,340

Est. Podcast Downloads

9,300

Av. Youtube Views

40

Instagram

2k

YouTubers Subscribers

179

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Direct Response

Brands with CTAs

BAD

25%

Host Read %

% of host read ads

OKAY

44%

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The Bottom Line

This show has an estimated 9.3K audience size, runs 44% host read ads and promotes 25% of ads for direct response advertisers.

Creator Influence

Steve Curwood

Produced by the World Media Foundation in association with the School for the Environment at UMass Boston, Living on Earth serves as a dedicated source for environmental journalism. Led by executive producer and host Steve Curwood, this long-running program provides rigorous analysis of climate science, ecology, and human health. The program features recurring segments such as the Daily Environmental Digest and frequently integrates literature through collaborations with Orion Magazine to present environmental themes through poetry and essays. A recent highlight in the program's coverage includes the series A Hopeful Guide to Solving Climate Change, which features in-depth conversations on global solutions. As a recipient of the George Polk and Edward R. Murrow Awards, the production upholds a high journalistic standard while exploring critical topics like the Land Back movement and geothermal energy expansion. The program’s transition into visual segments on YouTube allows for a deeper examination of satellite methane tracking and biodiversity loss for a modern digital audience.

Age: 79 years
Nationality: American
Education: Affiliated Faculty, UMass Boston

Age: 79 years
Nationality: American
Education: Affiliated Faculty, UMass Boston

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week7/20	Week7/27	Week8/10	Week8/31	Week9/7	Week9/21	Week9/28	Week10/12
Living on Earthloe.org	Living on Earth												1	1	1	Longer term buy 25%
Air Doctorairdoctorpro.com	Air Doctor									1		1				Test in progress 17%
Grantham Foundation for the Protection of the Environmentgranthamfoundation.org	Grantham Foundation for the Protection of the Environment	1	1	1	1	1	1	1	1		1					Past Performer 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
University of Massachusetts Boston higher education	$2,481	0.0%	50%	0%	36.0ad units	Core Performer	+1
Grantham Foundation for the Protection of the Environment fund-raising	$2,296	+100.0%	56%	0%	32.0ad units	Core Performer
Living on Earth media production	$1,680	+100.0%	94%	88%	16.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Blocking New UK Oil and Gas, An Indigenous Bison Harvest, Terry Tempest Williams on ‘The Glorians’ and more.

0:00 / 0:25

Brand Awareness

B

#1

Run on 1x episode

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