Lipps Service with Scott Lipps Podcast Advertising - Audience, Sponsors & Contact

Overview

Lipps Service with Scott Lipps offers an insider's perspective into the music and pop culture landscape through intimate conversations with industry luminaries. Hosted by music impresario Scott Lipps, the podcast delves into artists' creative journeys, influences, and career milestones, exploring everything from the resurgence of grunge to the inspirations behind multi-platinum hits. Listeners gain unique insights into the music-making process, industry trends, and the personal stories behind their favorite artists, often featuring exclusive live performances. This podcast is essential for fans of rock, pop, and alternative music, as well as anyone interested in the business and cultural impact of the entertainment world.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

22,620

Est. Podcast Downloads

3,360

Av. Youtube Views

19,260

YouTubers Subscribers

77k

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Direct Response

Brands with CTAs

GOOD

68%

Host Read %

% of host read ads

BAD

1%

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The Bottom Line

This show has an estimated 22.6K audience size, runs 1% host read ads and promotes 68% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week4/20	Week5/4	Week5/11	Week5/18	Week5/25	Week6/8	Week6/15	Week6/22	Week7/20	Week7/27
Amazon Primeamazon.com	Amazon Prime	1	1				1		1	1		1	Longer term buy 25%
Netflixnetflix.com	Netflix				1		2	1		1	1		Longer term buy 25%
Lifelocklifelock.com	Lifelock			1	2	1				1	1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Paramount+ entertainment	$3,402	0.0%	0%	93%	15.0ad units	Core Performer	+1
Volkswagen automotive	$1,855	0.0%	0%	88%	8.0ad units	Core Performer	+1
Golden Nugget Online Casino	$1,792	0.0%	0%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

DE'WAYNE

0:00 / 0:28

Direct Response

D

#1

Run on 1x episode

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