Light Pollution News Podcast Advertising - Audience, Sponsors & Contact

Overview

Light Pollution News offers a comprehensive and insightful exploration into the global issue of light pollution, extending its scope far beyond traditional astronomical concerns. Each month, host Bill McGeeney, alongside expert guests, delves into the latest news and research, examining the profound impacts of artificial light at night on diverse areas such as ecology, human health, urban planning, and technology. The podcast highlights the detrimental effects on wildlife, particularly birds, and discusses the critical link between light exposure and human sleep health and circadian rhythms. It also explores innovative technological solutions and community-driven initiatives aimed at fostering sustainable and equitable night environments. Targeting a broad audience including environmental advocates, urban developers, health-conscious individuals, and policy makers, this podcast serves as an essential resource for understanding and addressing the complex challenges of preserving natural darkness.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

231

Est. Podcast Downloads

220

Av. Youtube Views

10

Instagram

2k

YouTubers Subscribers

61

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 231 audience size, runs 100% host read ads and promotes 78% of ads for direct response advertisers.

Creator Influence

Joseph Falcone

Joseph Falcone serves as the primary investigator and host of Light Pollution News, a specialized platform bridging the gap between environmental science and public lighting policy. Through his flagship documentary interview series, Why It’s So Bright at Night, Falcone examines the ecological and physiological impacts of artificial light at night. He collaborates frequently with DarkSky International and the Soft Lights Foundation to analyze the transition to high-glare LED streetlights and their effects on human circadian rhythms and nocturnal wildlife. A recent victory in his coverage includes the 2024 Holiday Potluck initiative, which serves as a centralized forum for advocates to exchange successful strategies for local lighting ordinance reform. By producing detailed legislative summaries on Substack and technical field recordings, Falcone provides a resource for municipal planners and dark sky enthusiasts. His investigative work on satellite megaconstellations positions him as a watchdog for the future of ground-based astronomy and the preservation of natural darkness.

Age: 41 years
Nationality: American
Education: Unknown

Age: 41 years
Nationality: American
Education: Unknown

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Dark Sky Societydarksky.org	Dark Sky Society																		1										Test in progress 8%
Light Pollution Newslightpollutionnews.com	Light Pollution News																									1			Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Dark Sky Society	$5	-100.0%	100%	100%	2.0ad units	Test run	+1
Light Pollution News	$4	0.0%	100%	100%	1.0ad units	Test run
sixdegrees.org	$3	0.0%	100%	0%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

August 2026: Sustainable Regeneration? Or is it Regenerative Sustainability?

0:00 / 2:27

Direct Response

A

#1

Run on 1x episode

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