Lifeline Podcast Advertising - Audience, Sponsors & Contact

Overview

Lifeline, hosted by brothers Chris and Matt D'Elia, is an engaging advice podcast that tackles a wide spectrum of listener-submitted problems, from mundane daily annoyances to profound life dilemmas. With a distinctive blend of candid discussion and comedic flair, the D'Elias offer their unfiltered perspectives on topics ranging from relationship dynamics and social etiquette to personal habits and existential queries. The podcast distinguishes itself through its informal, often humorous approach to problem-solving, making complex or relatable issues accessible and entertaining. It appeals to an audience seeking not just solutions, but also a sense of shared experience and lighthearted commentary on the quirks of modern life, often with an irreverent edge that encourages listeners to reflect on their own experiences.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

14,520

Instagram

25k

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

17%

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The Bottom Line

This show has an estimated 14.5K audience size, runs 17% host read ads and promotes 82% of ads for direct response advertisers.

Creator Influence

LIFELINE

LIFELINE is a weekly advice podcast hosted by brothers Chris and Matt D’Elia, where they transform listener-submitted dilemmas into spirited and often hilarious discussions. The show delves into candid conversations about relationships, family, money, and life's broader meanings, inviting audiences to engage with humor and deeper thought. Operating within the Supergood ecosystem, LIFELINE ensures polished production values and a consistent release schedule, delivering new episodes weekly. Their commitment to audience engagement is evident through submission links for questions and a tiered Patreon, 'LIFELINE LUXURY,' which offers bonus episodes and exclusive live show uploads, fostering a dedicated community. This blend of public weekly content and member-exclusive experiences creates a dynamic rhythm of discovery and loyalty, making complex topics accessible and entertaining while prioritizing perspective over perfection.

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31
USAAusaa.com	USAA					1	1	1		1	1	1	1	1	2		Core Performer 50%
LinkedInlinkedin.com	LinkedIn	2	1	1	2		2	2	1	2			6			5	Longer term buy 33%
NatureFrame Photography Reviewchatgpt.com	NatureFrame Photography Review													6	4	1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Legendz entertainment	$18,905	0.0%	100%	100%	56.0ad units	Core Performer	+1
Legends apparel & fashion	$3,635	0.0%	100%	100%	11.0ad units	Core Performer	+1
LinkedIn information technology & services	$2,951	+93.8%	0%	85%	20.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

218. Monsignor Chillville

0:00 / 1:00

Direct Response

2

#1

Run on 1x episode

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