Greg Harrelson and Brendon Payne host the Level Up Podcast, an educational platform designed to transform real estate agents into disciplined business owners through tactical sales instruction. Operating out of Myrtle Beach, South Carolina, the duo utilizes their experience with C21 The Harrelson Group to deliver direct, skill-based training that moves past motivational tropes to address specific market challenges. They provide actionable advice through named series such as Keeping it Real, produced in partnership with Real Geeks, where they analyze CRM workflows and lead conversion systems. A recent win for the platform is the expansion of their Level Up Shorts series, which adapt long-form technical discussions into high-impact clips focusing on micro-skills like overcoming seller objections and mastering expired listing presentations. Their work often appears in industry publications like REALTOR Magazine, focusing on data-driven decision-making and the development of the 13 Essential Real Estate Skills required to maintain production regardless of broader economic conditions.