Lehto's Law Podcast Advertising - Audience, Sponsors & Contact

Overview

Lehto's Law, hosted by attorney and author Steve Lehto, offers a distinctive blend of legal commentary, current events, and societal observations. Drawing on over three decades of legal practice, particularly in Michigan Lemon Law, Lehto dissects intriguing court cases, police incidents, and legal oddities that often go unnoticed. From peculiar courtroom attire to elaborate criminal schemes, the podcast provides an accessible yet insightful look into the legal system's impact on daily life. It appeals to listeners interested in legal news, consumer rights, true crime, and how law intersects with human behavior, all delivered with an expert's perspective.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

182.1K

Est. Podcast Downloads

6,280

Av. Youtube Views

175.8K

YouTubers Subscribers

634k

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Direct Response

Brands with CTAs

GREAT

95%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 182.1K audience size, runs 100% host read ads and promotes 95% of ads for direct response advertisers.

Creator Influence

Steven Lehto

Steve Lehto is a highly experienced Michigan attorney, dedicating over thirty years to the fields of consumer protection and Lemon Law. His career is complemented by a background in history and a decade as a radio talk show host, serving as the precursor to his current "Lehto's Law" multimedia presence. A graduate with degrees in history and law, he has also contributed to legal education as an adjunct professor. Through his popular YouTube channel and widely available podcast, Steve translates intricate legal news, unusual court cases, and consumer-related challenges – often focusing on the automotive industry – into understandable and engaging discussions for a broad audience. His content is characterized by an informative yet often humorous or storytelling style, simplifying complex subjects. As an author of several books on automotive and Michigan history, he integrates his historical knowledge into his work. Operating his own law office, publishing books, offering merchandise, and securing sponsorships, Steve has built a multifaceted platform centered on legal awareness and advocacy for consumers.

Age: 64 years
Nationality: American
Education: BA, Oakland University

Age: 64 years
Nationality: American
Education: BA, Oakland University

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
Institute for Justiceij.org	Institute for Justice	1			1		2		1		1	1	1			2	1					1					2		Longer term buy 25%
The Autopiantheautopian.com	The Autopian																	1											Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Institute for Justice	$63,310	+28.3%	100%	100%	18.0ad units	Core Performer
Factor food & beverages	$5,929	0.0%	100%	100%	1.0ad units	Test run	+1
The Autopian	$3,557	-100.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

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Direct Response

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