Le Batard & Friends Network Podcast Advertising - Audience, Sponsors & Contact

Overview

The "Le Batard & Friends Network" is a comprehensive feed for a variety of sports talk shows, offering daily analysis and commentary primarily on the NFL and NBA. It delves into current events, team dynamics, and player performances, moving beyond standard game recaps. The podcast is characterized by its hosts' distinct personalities, blending passionate, opinionated discussions with a significant dose of humor and irreverence. It targets avid sports fans who appreciate critical takes, engaging debates, and a unique, often comedic, perspective on the latest sports news and controversies, frequently challenging conventional narratives in an entertaining and thought-provoking manner.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

164.7K

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

29%

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The Bottom Line

This show has an estimated 164.7K audience size, runs 29% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Sawgrass Infinitisawgrassinfiniti.com	Sawgrass Infiniti	1	3	2	2	3	2	6	2	3	4	3	2	3	2	3	2	4	4	3	4	3	4	4	6	4	2	Core Performer 92%
Brunt Insurancebruntinsurance.com	Brunt Insurance					3	3	4	2	3	4	3	2	2	3	3	3	4	4	4	4	4	3	4	4	4	2	Core Performer 92%
LinkedInlinkedin.com	LinkedIn			2	6	8	15	14	12	15	12	12	5	3		5	5	3	2	4	1		8	1	11	11	12	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
DraftKings Sportsbook computer games	$1,215,151	+100.0%	72%	77%	278.0ad units	Core Performer	+1
Sawgrass Infiniti	$666,753	+41.4%	99%	99%	135.0ad units	Core Performer
Anidjar & Levine	$540,484	-72.0%	100%	98%	108.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

NFL TAKEAWAYS: NFLPA furious with refs! Tony Romo OUT at CBS! Big Noon gives Portnoy the boot! (Episode 1493 Hour 2)

0:00 / 0:48

Direct Response

N

#1

Run on 1x episode

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