Lakeside Drive F1 Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The 'Lakeside Drive F1 Podcast' delivers an engaging and often chaotic Australian perspective on the world of Formula 1. Each episode dives deep into recent Grand Prix races, offering candid reviews, driver analyses, and team insights. Beyond the official results, the hosts provide a fan-centric, opinionated, and humorous take on the sport, often leading to lively discussions and unexpected tangents. This podcast is perfect for F1 enthusiasts seeking a passionate community, an authentic Australian viewpoint, and a show that blends serious race commentary with lighthearted banter and active listener participation through hot takes and fantasy leagues.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,029

Est. Podcast Downloads

680

Av. Youtube Views

349

Instagram

1k

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 1K audience size, runs 5% host read ads and promotes 74% of ads for direct response advertisers.

Creator Influence

James Baldwin

Based in Melbourne, the Lakeside Drive F1 Podcast delivers the Australian perspective on the Formula 1 grid, focusing on local heroes Daniel Ricciardo, Oscar Piastri, and Jack Doohan. Hosted by media professionals James Baldwin, Thomas Camp, and Freya Brolsma, the group produces technical race analysis and driver market debates titled Post-Race Review. Their production quality reflects their partnership with the iHeartPodcast Network Australia, ensuring professional broadcast standards across their video and audio series. Recent coverage has centered on the 2025 Silly Season, specifically analyzing Jack Doohan’s promotion to his Alpine F1 seat. Known for their vocal commentary on the Sky F1 British Bias, the trio provides fan-focused content that bridges the gap between casual viewers and technical enthusiasts. They frequently conduct on-site reporting from the Albert Park circuit, interviewing figures like Alpine driver Jack Doohan and various Australian media personalities to provide unique insights into the domestic motorsport landscape.

Age: 31 years
Nationality: Australian
Education: Bachelor of Communication, Deakin University

Age: 31 years
Nationality: Australian
Education: Bachelor of Communication, Deakin University

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sierra	$41	0.0%	0%	50%	4.0ad units	Core Performer	+1
State Farm insurance	$21	0.0%	0%	100%	2.0ad units	Test run	+1
Chevy Silverado	$21	0.0%	0%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Oscar Piastri FINALLY WINS!! Hungarian GP Race Review

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#1

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Recent Episodes

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