Lagos talks 913 Podcast Advertising - Audience, Sponsors & Contact

Overview

Lagos talks is the number one talk radio station in Nigeria dedicated to beaming light on critical issues in Nigeria and by extension, the rest of the globe. Once you’re talking about it, we are too.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

Instagram

49k

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Direct Response

Brands with CTAs

GOOD

66%

Host Read %

% of host read ads

GOOD

83%

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The Bottom Line

This show has an estimated 100 audience size, runs 83% host read ads and promotes 66% of ads for direct response advertisers.

Creator Influence

Lagos Talks 91.3 FM

Lagos Talks 91.3 FM operates as an urban talk radio station in Nigeria, functioning as a civic town square for political and social discourse. The brand utilizes a visual radio format to distribute investigative series like Untold Stories with Adesuwa Giwa-Osagie, which profiles high-ranking political figures in long-form interviews. Its sports department, led by personalities such as Eniola Aluko and Charles Anazodo, provides professional analysis on the Sports Zone program, covering global football leagues and CAF developments. The station recently celebrated its eighth anniversary, marking its tenure as a central platform for interactive phone-in sessions and live broadcasts. Through segments like It’s Ok with Okey, the station bridges traditional journalism with satire and lifestyle commentary. Recent programming has pivotally addressed the 2027 election cycle, providing a non-partisan forum for representatives from the APC and NDC to debate governance, while also partnering with the School of Media and Communication at Pan-Atlantic University for developmental discourse.

Age: 10 years
Nationality: Nigerian

Age: 10 years
Nationality: Nigerian

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Recent Campaigns

	Advertisers	Week3/23	Week4/6	Week4/13	Week4/27	Week5/4	Week5/11	Week5/25	Week6/8	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/17	Week8/24
Chartered Institute of Personnel Management of Nigeriacipmnigeria.org	Chartered Institute of Personnel Management of Nigeria	3	5	2	2	2	1	2	1	1				3	4	5	Longer term buy 42%
Sportzone 10th Anniversarylagostalks913.com	Sportzone 10th Anniversary										2	1	1				Longer term buy 25%
LaGRIDElagride.com	LaGRIDE														3		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Chartered Institute of Personnel Management of Nigeria	$27	+9.9%	100%	50%	26.0ad units	Core Performer
Lagos Talks 913	$14	+100.0%	55%	82%	11.0ad units	Core Performer
Sportzone 10th Anniversary	$6	+100.0%	50%	75%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

THE OFFICE | Building Fair and Effective Reward Systems in Modern Organisations

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Direct Response

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#1

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