KSR Podcast Advertising - Audience, Sponsors & Contact

Overview

KSR offers a daily deep dive into the world of University of Kentucky sports, primarily focusing on basketball and football. Hosted by Matt Jones and the KSR crew, the podcast provides timely news, insightful analysis, and passionate discussions on UK teams and the broader college sports landscape, including national topics like the College Football Playoffs. The show actively engages its audience through listener calls, fostering a vibrant community around UK athletics. While its core is sports, it occasionally weaves in pop culture references, adding a lighthearted dimension. This podcast is essential listening for dedicated UK fans and college sports enthusiasts seeking daily updates, informed opinions, and a sense of community.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

80,380

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

15%

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The Bottom Line

This show has an estimated 80.4K audience size, runs 15% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Stockton Mortgagestockton.com	Stockton Mortgage	4	5	5	6	5	8	7	9	9	11	8	9	8	3	9	8	6	7	3	5	4	8	4	6	6	5	Core Performer 92%
DraftKings Sportsbookdraftkings.com	DraftKings Sportsbook	2	2	1	3	3	6	4	3	7	11	12	7	7	1	5	2	5	9	4	4	8	4	2	5	3	2	Core Performer 92%
Spin Questspinquest.com	Spin Quest									4	3	14	20	3	1	7	2	6	21	6	3	9	10	4	1	2	5	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
iHeartRadio	$759,607	+50.0%	0%	99%	664.0ad units	Core Performer	+1
Stockton Mortgage	$516,739	-49.4%	47%	49%	402.0ad units	Core Performer	+1
DraftKings Sportsbook computer games	$249,523	-25.8%	83%	98%	170.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

2026-08-20- KSR - Hour 2

0:00 / 0:53

Direct Response

2

#1

Run on 1x episode

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