KQED's The California Report Podcast Advertising - Audience, Sponsors & Contact

Overview

KQED's The California Report delivers daily, in-depth news and analysis on critical issues impacting California's diverse population. This podcast goes beyond headlines, offering investigative reports and policy discussions on topics ranging from government oversight and law enforcement practices to immigration challenges and social justice initiatives. Featuring contributions from reporters across the state, it provides a comprehensive look at public policy decisions, technological impacts, and societal trends. Ideal for Californians and anyone interested in the unique political, social, and cultural landscape of the Golden State, it offers a vital resource for staying informed on local and statewide developments.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

7,840

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Direct Response

Brands with CTAs

GOOD

65%

Host Read %

% of host read ads

BAD

2%

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The Bottom Line

This show has an estimated 7.8K audience size, runs 2% host read ads and promotes 65% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
Stanford Medicinestanfordmedicine.org	Stanford Medicine	4	3	2	2	3	1	2	4	1	1	3	1	3	2	3	2	3	3	2	2	1		1	2	2	Core Performer 75%
Monterey Bay Aquariummontereybayaquarium.org	Monterey Bay Aquarium		2	1	2	1	2	1	1	1	1		3	1	2	1	2	2	2	2	2	2	2	2	1		Core Performer 75%
Schmidt Family Foundationtheschmidt.org	Schmidt Family Foundation						3	1	2	4	3	1	5	5	2	4	2	2	3	2	2		1	3		1	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Stanford Medicine	$7,201	-32.9%	3%	29%	91.0ad units	Core Performer	+1
Xfinity Mobile	$6,369	-25.4%	0%	30%	81.0ad units	Core Performer	+1
The Schmidt Family Foundation fund-raising	$5,649	0.0%	1%	61%	72.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Two Democrats Battling to Unseat Longtime Central Valley Congressman

0:00 / 0:36

Direct Response

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#1

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