Killer Instinct Podcast Advertising - Audience, Sponsors & Contact

Overview

Killer Instinct, hosted by Savannah Brymer, offers a meticulously researched and emotionally resonant exploration of true crime. Each weekly episode delves into complex cases, from infamous serial killings to perplexing missing person mysteries, moving beyond sensational headlines to uncover hidden truths and unexpected twists. The podcast distinguishes itself by combining thorough investigation with heartfelt storytelling, focusing not only on the perpetrators and victims but also on the broader themes of resilience, loss, and the relentless pursuit of justice. It appeals to listeners who seek a deeper understanding of human nature's darker corners and the profound impact of crime on individuals and communities, presented with a professional yet empathetic tone.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

60,452

Est. Podcast Downloads

51,620

Av. Youtube Views

8,832

YouTubers Subscribers

596k

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

16%

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The Bottom Line

This show has an estimated 60.5K audience size, runs 16% host read ads and promotes 85% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week4/27	Week5/4	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Mint Mobilemintmobile.com	Mint Mobile			1			1	1	1	1		1		1	2	2	Core Performer 67%
USAAusaa.com	USAA				1	1	2	1	1		1	1	1	1		1	Core Performer 67%
Disney Plusdisneyplus.com	Disney Plus	1	1		1	1	2	2	1					2	2	2	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mood	$30,976	-100.0%	100%	100%	19.0ad units	Core Performer	+1
SKIMS apparel & fashion	$21,606	0.0%	100%	100%	14.0ad units	Core Performer	+1
Google Pixel information technology & services	$20,499	0.0%	15%	100%	20.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Disney Cruise Disappearance No One Can Explain | Rebecca Coriam

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Direct Response

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