Kermode & Mayo’s Take Podcast Advertising - Audience, Sponsors & Contact

Overview

Kermode & Mayo’s Take offers an insightful and entertaining deep dive into the world of film and television. Hosted by the iconic duo Mark Kermode and Simon Mayo, the podcast provides essential critical reviews of new releases across cinemas and streaming platforms, complemented by exclusive interviews with leading actors and directors. Beyond expert analysis, the show maintains a distinctive witty and conversational tone, incorporating segments like the 'Laughter Lift' and active listener correspondence, making it a vibrant community hub for cinephiles. It appeals to both dedicated film buffs seeking informed opinions and casual viewers looking for curated entertainment recommendations, offering a perfect blend of serious critique, industry news, and engaging humor.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

34,284

Est. Podcast Downloads

5,240

Av. Youtube Views

29,044

YouTubers Subscribers

237k

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

24%

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The Bottom Line

This show has an estimated 34.3K audience size, runs 24% host read ads and promotes 83% of ads for direct response advertisers.

Creator Influence

Kermode and Mayo's Take

Kermode and Mayo's Take is a highly respected media entity, fronted by veteran film critic Mark Kermode and broadcaster Simon Mayo, offering insightful film and television reviews, interviews, and pop culture discussions. Their weekly podcast, "Kermode and Mayo's Take," produced by Sony Music Entertainment, continues their long-standing tradition of engaging audiences with their unique blend of critical analysis and witty banter. Known for segments like "The Laughter Lift" and the "Hello to Jason Isaacs" running gag, they foster a strong connection with their loyal fanbase. The duo recently received a US Signal Award nomination for 'Best Co-Host Team (Pop Culture Podcasts)', underscoring their continued influence in the audio entertainment landscape.

Education: PhD, University of Manchester

Education: PhD, University of Manchester

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Carvanacarvana.com	Carvana									1		1	2	1	1		1	2	1			1	1	1	3	1	1	Core Performer 75%
USAAusaa.com	USAA														1		1	1	1	1		1		1		1	1	Core Performer 67%
Shopifyshopify.com	Shopify	1	1	1	1	1	1	1	1		1	1	2			1	1	1		1	1	1					1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shopify information technology & services	$23,159	-6.3%	96%	100%	28.0ad units	Core Performer	+1
NordVPN computer & network security	$20,039	-44.3%	100%	100%	29.0ad units	Core Performer	+1
Hal and Harper entertainment	$19,103	0.0%	96%	100%	25.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Are we in for a MOAN-A from Mark about live action remakes?

0:00 / 0:43

Direct Response

A

#1

Run on 1x episode

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