Ken and Robin Talk About Stuff Podcast Advertising - Audience, Sponsors & Contact

Overview

Ken and Robin Talk About Stuff is a conversational podcast offering deep dives into the multifaceted world of genre entertainment and creative pursuits. Hosts Ken and Robin explore a diverse array of topics including tabletop role-playing games, fantasy and horror films, and literature, often brainstorming game concepts, analyzing cinematic history, or discussing new book acquisitions. With recurring segments like the "Gaming Hut," "Cinema Hut," and "Ken's Bookshelf," the podcast provides knowledgeable and enthusiastic discussions for fans of RPGs, genre cinema, and avid readers. It caters to an audience interested in the creative mechanics and cultural impact of their favorite media, offering both expert insights and engaging, often humorous, commentary. The show's distinctive blend of niche topics and a structured yet flexible format makes it a go-to for those who appreciate detailed, passionate conversations about pop culture and interactive storytelling.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

4,620

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

GOOD

62%

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The Bottom Line

This show has an estimated 4.6K audience size, runs 62% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Atlas Gamesatlas-games.com	Atlas Games	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 83%
Flagbearer Gamesyourdadwilllovethis.com	Flagbearer Games																1	1	1	1	1	2	1	1	1	1	Core Performer 83%
pro- Fantasy softwareprofantasy.com	pro- Fantasy software	1	1		1	1	1			1	1	1	1	1	1			1	1			1	1	1		1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Pelgrain Press	$4,693	-79.2%	53%	91%	55.0ad units	Core Performer
Atlas Games	$4,238	+26.4%	52%	95%	62.0ad units	Core Performer
Delta Green	$3,389	0.0%	55%	100%	40.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 712: Old Tornado Hand

0:00 / 0:12

Brand Awareness

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#1

Run on 1x episode

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