Charles Ashenoff, better known as the wrestling legend Konnan, leads the Keepin' It 100 media brand, offering an unfiltered look at the professional wrestling industry. Leveraging his experience as the Head of Creative for Lucha Libre AAA Worldwide, he provides insider critiques on major promotions like WWE and AEW. His flagship podcast format, Keepin' It 100 with Konnan, features the popular Ask Konnan Anything listener interaction segment and the K-100 Rehash, where he analyzes locker room culture alongside co-host Glenn Gilbertti. A recent win for the brand includes the successful launch of a tiered YouTube Membership program that delivers ad-free, early access content to a dedicated audience. Ashenoff bridges the gap between old-school wrestling psychology and modern trending news, often collaborating with industry figures like Eric Bischoff and Vince Russo. His military background in the US Navy and his deep roots in the Monday Night Wars era provide a factual foundation for his confrontational and often humorous commentary on sports and pop culture.