Juicy Scoop with Heather McDonald Podcast Advertising - Audience, Sponsors & Contact

Overview

Juicy Scoop with Heather McDonald offers an unfiltered and often hilarious deep dive into the latest pop culture phenomena, celebrity gossip, and reality TV drama. Hosted by stand-up comedian Heather McDonald, the podcast provides candid, no-holds-barred commentary on everything from Hollywood romances and Bravo TV scandals to high-profile celebrity lawsuits. With a distinctive blend of sharp wit and insider insights, often featuring guests like executive producers and reality stars, Heather uncovers the 'juiciest' details and controversial topics that fans crave. This podcast is essential listening for pop culture enthusiasts and reality TV aficionados who appreciate opinionated, comedic takes on the entertainment world's most talked-about stories.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

568.1K

Est. Podcast Downloads

509.9K

Av. Youtube Views

58,200

Instagram

427k

YouTubers Subscribers

166k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

25%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 568.1K audience size, runs 25% host read ads and promotes 79% of ads for direct response advertisers.

Creator Influence

Heather McDonald

Heather McDonald is a comedian, author, and host of the popular "Juicy Scoop" podcast, where she offers sharp commentary on pop culture, reality television, and true crime. She rose to prominence as a writer and performer on E!'s "Chelsea Lately" and starred in the spin-off "After Lately." Her podcast frequently features interviews with celebrity guests and industry insiders, providing an in-depth look at trending topics. McDonald is a New York Times bestselling author, with titles including "You'll Never Blue Ball in This Town Again," and continues to tour extensively with her stand-up comedy, having released specials on major platforms like Netflix and Amazon Prime Video. She actively engages her dedicated audience, known as "Juicy Scoopers," through exclusive content on Patreon and interactive live shows, solidifying her position as a leading voice in entertainment commentary.

Age: 56 years
Nationality: American
Education: University of Southern California (USC)

Age: 56 years
Nationality: American
Education: University of Southern California (USC)

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Quincequince.com	Quince	2	1	1	1	2	1	2	2	2	1	2	2	2	2	1	2		2	2	2	3	2	3	6	Core Performer 83%
Disney Plusdisneyplus.com	Disney Plus				1			1		1							1	2	2	4	2	14	7	10	10	Core Performer 75%
POM Wonderfulpomwonderful.com	POM Wonderful																		2	2	2	4	4	2	2	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$972,430	+56.0%	95%	100%	44.0ad units	Core Performer	+1
Row hospital & health care	$572,370	+0.2%	88%	100%	26.0ad units	Core Performer	+1
OPositiv mechanical or industrial engineering	$391,625	0.0%	100%	100%	17.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

The Housewives Divorce Curse Strikes Again with Kate Casey

0:00 / 1:12

Direct Response

T

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌