JOEI The Journal Podcast Advertising - Audience, Sponsors & Contact

Overview

JOEI The Journal offers an in-depth exploration of orthopaedic medicine, serving as an audio extension of the Journal of Orthopaedic Experience & Innovation. Each episode features expert-led discussions from Journal Clubs and insightful author interviews, delving into cutting-edge research and clinical practices. Topics range from evolving augmentation strategies for tendon-bone healing to redefining soft tissue repair, highlighting the latest advancements and innovative techniques in the field. This podcast is essential for orthopaedic surgeons, residents, and medical professionals seeking to stay abreast of scientific breakthroughs, engage with peer-reviewed content, and enhance their professional knowledge in a highly specialized and academic format.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

60

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

GOOD

63%

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The Bottom Line

This show has an estimated 60 audience size, runs 63% host read ads and promotes 85% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
Bridge Medicalbridgemedical.com	Bridge Medical	2	3	3	5	3	2	2	4	2	3	3	Core Performer 92%
disasterplasty.orgdisasterplasty.org	disasterplasty.org		1										Test in progress 8%
KOptimize TKAkoptimizetca.com	KOptimize TKA									1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Bridge Medical	$17	+27.7%	50%	100%	30.0ad units	Core Performer
Medacta	$1	0.0%	100%	67%	3.0ad units	Test run
Max Ortho	$1	0.0%	100%	0%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

5-Minute Summary: Concordance of ChatGPT with a Fellowship-Trained Orthopaedic Surgeon in Detecting Periprosthetic Osteolysis Following Total Shoulder Arthroplasty

0:00 / 0:28

Direct Response

5

#1

Run on 1x episode

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