JMO Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The JMO Podcast offers an in-depth exploration of the fishing world, with a particular emphasis on Midwest angling opportunities. Host Jason Mitchell engages with seasoned guides, professional anglers, and industry insiders to deliver timely tips, advanced tactics, and behind-the-scenes stories. Episodes delve into specific techniques for various species like crappies, walleyes, and musky, covering seasonal approaches including ice fishing. This podcast is essential for fishing enthusiasts seeking to enhance their skills, stay informed about the latest trends, and immerse themselves in the vibrant culture of Midwest fishing. It combines practical education with engaging narratives, making it a valuable resource for both novice and experienced anglers.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

5,828

Est. Podcast Downloads

2,900

Av. Youtube Views

2,928

Instagram

2k

YouTubers Subscribers

760

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

GREAT

92%

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The Bottom Line

This show has an estimated 5.8K audience size, runs 92% host read ads and promotes 97% of ads for direct response advertisers.

Creator Influence

Tom Kobza

Tom Kobza, the lead technical mind behind TKI CNC, operates a Montana-based precision manufacturing shop that serves the specific needs of extreme snowmobile and marine electronics enthusiasts. He produces authoritative instructional content, such as the TKI G5 Brace Install and his detailed TKI Belt Drive Installation series, which serve as industry-standard references for mechanical modifications. His technical expertise spans from CNC machining billet aluminum components to designing carbon fiber transducer poles for forward-facing sonar technology. A recent addition to the brand’s technical library includes the development of the Pro Series Adjustable Carbon Fiber Live Kit, addressing emerging needs in the ice fishing and open water marine sectors. Kobza provides technical clarity through a series of walkthroughs that simplify complex tasks like the Garmin Transducer Wiring and Split Nut Install, positioning him as a technical authority at major industry events such as the Haydays snowmobile expo and the Jackson Hole Hill Climb.

Age: 55 years
Nationality: American
Education: Technical Background, Montana State University Billings

Age: 55 years
Nationality: American
Education: Technical Background, Montana State University Billings

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/27	Week5/4	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/27	Week8/10	Week8/17
Summit Fishing Equipmentsummitfishingequipment.com	Summit Fishing Equipment	6		6		4		2	3	4		1		1	1			2	1	2	1	1	Core Performer 58%
Devils Lake Tourismdevilslakend.com	Devils Lake Tourism		1	2	2	2		2	3		1	1	3		1	2		2	1	2	1	1	Core Performer 58%
OnX Huntonxmaps.com	OnX Hunt	4					2		2	3	1	1	2		1	2	1	2	1	1	1		Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Summit Fishing Equipment	$5,692	+100.0%	94%	100%	69.0ad units	Core Performer
Devils Lake Tourism	$4,522	-33.3%	93%	100%	59.0ad units	Core Performer	+1
OnX Hunt information technology & services	$4,381	-50.0%	100%	100%	54.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Fish A Fun Tournament Win A Pickup w/ Brady Thelen & Dakota Tschetter | JMO Fishing 435

0:00 / 0:35

Direct Response

F

#1

Run on 1x episode

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