Jigs and Bigs Podcast Advertising - Audience, Sponsors & Contact

Overview

Jigs and Bigs is an unfiltered and energetic podcast that dives deep into the world of fishing with a distinct "morning show" personality. Targeting passionate anglers, the show blends engaging fishing stories, expert tips, and tactical advice with candid discussions about gear and the angling lifestyle. Known for its NSFW language and humorous, "degenerate angler" tone, it offers a raw and authentic perspective on the sport. Listeners can expect practical insights on topics like weather conditions and bait selection, alongside entertaining banter and guest interviews. The podcast also actively promotes fishing-related products and community events, making it a comprehensive resource for those who live and breathe fishing and appreciate a no-holds-barred approach to their favorite pastime.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

960

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

BAD

38%

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The Bottom Line

This show has an estimated 960 audience size, runs 38% host read ads and promotes 73% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/18	Week5/25	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week8/10
LinkedInlinkedin.com	LinkedIn	1	1	1		1	1	1			Longer term buy 33%
Choice Hotelschoicehotels.com	Choice Hotels				1	1	1		1		Longer term buy 33%
McDonald'smcdonalds.com	McDonald's		1	1			1			4	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Dark Horse Tackle	$199	0.0%	88%	63%	16.0ad units	Core Performer
Bassdash	$105	-1.9%	100%	80%	10.0ad units	Core Performer
Ark Rods	$86	0.0%	100%	63%	8.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep. 331: The bait that might save you in the summer! Plus local fisheries ecologist Julian Burgoff in the Beef Seat!

0:00 / 0:27

Brand Awareness

E

#1

Run on 1x episode

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