James O'Brien's Mystery Hour Podcast Advertising - Audience, Sponsors & Contact

Overview

James O'Brien's Mystery Hour is an engaging, interactive podcast where listeners call in to pose perplexing "why" questions, ranging from scientific curiosities like bee behavior to the cultural truths behind iconic products such as Guinness. Hosted by James O'Brien, the show expertly blends intelligent inquiry with light-hearted entertainment, making complex topics accessible and fascinating. It caters to a broad audience eager to expand their general knowledge, challenge common assumptions, and enjoy lively, often surprising, discussions. The podcast's distinctive format encourages collective problem-solving and offers a delightful intellectual diversion, appealing to anyone with an insatiable curiosity for the world around them.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,760

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

GOOD

64%

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The Bottom Line

This show has an estimated 1.8K audience size, runs 64% host read ads and promotes 83% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week4/20	Week5/4	Week5/11	Week5/18	Week5/25	Week6/8	Week6/15	Week7/20	Week8/3	Week8/10	Week8/17
Grangergrainger.com	Granger			2	2				5		5	2	3	Longer term buy 33%
Mystery Hourmysteryhour.co.uk	Mystery Hour		1			1	1	1			1			Test in progress 17%
LBC Applbc.co.uk	LBC App	1						1		1				Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
LBC App media production	$323	+31.8%	81%	100%	16.0ad units	Core Performer	+1
Mystery Hour Board Game	$290	0.0%	100%	100%	10.0ad units	Core Performer
Global Player	$217	-100.0%	82%	82%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Do crabs have a dominant claw?

0:00 / 0:30

Direct Response

D

#1

Run on 1x episode

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