It's Complicated Podcast Advertising - Audience, Sponsors & Contact

Overview

It's Complicated offers an incisive, expert-led analysis of the most significant legal and political developments shaping contemporary society. Hosted by former federal prosecutor Renato Mariotti and former FBI Special Agent Asha Rangappa, the podcast dissects complex cases, government actions, and political maneuvers with unparalleled clarity and a staunch pro-democracy stance. Episodes delve into high-profile legal battles, Supreme Court decisions, and the constitutional implications of political events, often connecting these to broader societal impacts. The show distinguishes itself by providing fact-based, no-nonsense insights, appealing to listeners who seek deep understanding of current affairs, the rule of law, and the health of democratic institutions, free from partisan spin. It's ideal for those who value informed, experienced perspectives on the intersection of law, politics, and culture.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

67,645

Est. Podcast Downloads

20,900

Av. Youtube Views

46,745

Instagram

15k

YouTubers Subscribers

1.1m

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

15%

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The Bottom Line

This show has an estimated 67.6K audience size, runs 15% host read ads and promotes 85% of ads for direct response advertisers.

Creator Influence

Asha Rangappa

Asha Rangappa is a legal and national security analyst, leveraging her background as a former FBI Special Agent and current Yale Senior Lecturer to dissect complex issues for a broad audience. She co-hosts the "It's Complicated" podcast, where she engages in insightful discussions on legal and political matters, often alongside fellow legal expert Renato Mariotti. Her upcoming book, *UNCOMPROMISED: Activating Your Moral Compass in an Age of Complicity*, further extends her work on ethics and civic responsibility, building on themes explored in her content. Rangappa's bestselling Substack, "The Freedom Academy," provides in-depth written analysis, solidifying her role as a leading voice in contemporary political discourse. She frequently appears on major news networks, offering expert commentary and fostering informed public understanding of critical national and international events.

Age: 51 years
Nationality: American
Education: A.B., Princeton School of Public and International Affairs

Age: 51 years
Nationality: American
Education: A.B., Princeton School of Public and International Affairs

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Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week4/6	Week4/20	Week4/27	Week5/18	Week5/25
Third Apronsubstack.com	Third Apron	1	1	1	1	1			Test run 0%
Lifelocklifelock.com	Lifelock				1	1	1	1	Test run 0%
Adobeadobe.com	Adobe				1		1		Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Third Apron	$14,273	0.0%	81%	100%	16.0ad units	Core Performer	+1
Shoppers Drug Mart	$4,735	0.0%	0%	100%	7.0ad units	Core Performer	+1
Lifelock	$3,436	0.0%	0%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 166 | Trump Goes Nuts as His Term Crashes

0:00 / 0:33

Direct Response

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#1

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