iOS Today (Video) Podcast Advertising - Audience, Sponsors & Contact

Overview

iOS Today (Video) is a comprehensive guide for Apple device users, offering in-depth insights into iPhones, iPads, Apple Watches, and Apple TVs. Hosted by Rosemary Orchard and Mikah Sargent, the podcast blends practical 'how-to' tips and tricks, detailed app reviews, and discussions on the latest accessories and news within the iOS ecosystem. Episodes delve into diverse topics such as leveraging accessibility features for enhanced usability, optimizing holiday planning with innovative apps, and troubleshooting common device issues. The show caters to both casual users seeking to improve their daily tech experience and enthusiasts keen on staying updated with Apple's evolving hardware and software. It distinguishes itself by providing actionable advice, fostering a community through listener questions, and helping users unlock the full potential of their Apple devices.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

54

Est. Podcast Downloads

4,840

Av. Youtube Views

54

YouTubers Subscribers

22k

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

GOOD

80%

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The Bottom Line

This show has an estimated 54 audience size, runs 80% host read ads and promotes 90% of ads for direct response advertisers.

Creator Influence

Rosemary & Mikah Orchard & Sargent

iOS Today serves as a technical resource within the TWiT.tv network, co-hosted by automation expert Rosemary Orchard and journalist Mikah Sargent. The program delivers software analysis and hardware evaluations focusing on the Apple mobile ecosystem, including iPhone, iPad, watchOS, and Apple TV. Each episode features the App Caps segment, where the hosts provide curated recommendations for indie utilities and productivity tools. The show provides utilitarian guidance on complex features such as Stage Manager for iPad multitasking and iOS automation workflows using Shortcuts. A recent production win includes the milestone 800th episode celebration, which featured an extensive retrospective on essential iOS ecosystem tools. Professionally broadcast from the TWiT Eastside Studio, the series often includes insights from industry collaborators like Stephen Robles. Content focuses on practical application, moving from technical news reporting to deep-dive instructional segments on privacy settings, accessibility tools like Live Captions, and smart home integration via HomePod devices.

Age: 126 years
Nationality: British and American
Education: Various

Age: 126 years
Nationality: British and American
Education: Various

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Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week6/22	Week6/29	Week7/6	Week7/13	Week8/3
Windows Weeklytwit.tv	Windows Weekly	1	1	1	1			1	Longer term buy 25%
Black Hatblackhat.com	Black Hat				1	1	1		Longer term buy 25%
NetSuitenetsuite.ai	NetSuite				1			1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Windows Weekly	$16	0.0%	84%	100%	19.0ad units	Core Performer	+1
Black Hat information technology & services	$3	+100.0%	33%	100%	3.0ad units	Test run	+1
Flighty	$1	+100.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

iOS 808: Apple Design Awards 2026 - Apps & Games That Won Over Apple!

0:00 / 1:31

Direct Response

I

#1

Run on 1x episode

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