Investigation: Homicide Podcast Advertising - Audience, Sponsors & Contact

Overview

Investigation: Homicide offers an immersive exploration into complex murder cases, primarily focusing on Mississippi's crime stories. The podcast distinguishes itself by providing eyewitness and insider perspectives, featuring interviews with law enforcement officials and legal professionals like Assistant District Attorneys and Sheriffs. It delves into both historical cold cases, such as a 40-year-old mystery, and sensational crimes, examining the investigative strategies, legal processes, and the relentless pursuit of justice. Targeting true crime enthusiasts and listeners interested in the intricacies of criminal investigations and the impact of crime on local communities, the show goes beyond headlines to deliver detailed narratives and behind-the-scenes insights into the efforts to solve homicides.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

706

Est. Podcast Downloads

580

Av. Youtube Views

126

Instagram

101

YouTubers Subscribers

263

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Direct Response

Brands with CTAs

GOOD

72%

Host Read %

% of host read ads

OKAY

47%

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The Bottom Line

This show has an estimated 706 audience size, runs 47% host read ads and promotes 72% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/30	Week4/20	Week4/27	Week5/4	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6
The Southern Connection Police Suppliessouthernconnection.com	The Southern Connection Police Supplies	1	1	2	2	1	2	2	1	3		1	Longer term buy 33%
ADSIadsi.com	ADSI			1			2	2	1	2		1	Longer term buy 33%
ADSIadsi911.com	ADSI					1					1	1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
The Southern Connection Police Supplies	$143	-84.0%	37%	63%	19.0ad units	Core Performer
The Southern Connection Police Supplies	$99	0.0%	50%	100%	10.0ad units	Core Performer
ADSI	$80	-87.3%	22%	33%	9.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode #66: Look In Their Phones

0:00 / 0:18

Brand Awareness

E

#1

Run on 1x episode

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