Into the Impossible With Brian Keating Podcast Advertising - Audience, Sponsors & Contact

Overview

Into the Impossible with Brian Keating offers a profound exploration of scientific frontiers, blending deep theoretical physics with the latest discoveries in cosmology, astrophysics, and human origins. Host Brian Keating, a distinguished physics professor, engages Nobel laureates and leading experts in cosmic conversations that challenge conventional wisdom. The podcast delves into topics from interstellar objects and potential extraterrestrial technology to ancient human migrations and the genetic code, always encouraging listeners to 'think like a physicist.' It appeals to intellectually curious individuals eager for rigorous, yet accessible, discussions on reality's deepest questions, the universe's mysteries, and the intersection of science, philosophy, and future possibilities.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

21,100

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 21.1K audience size, runs 12% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week9/7	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Indeedindeed.com	Indeed	1	1	2	2	2		1	1	1		1	1	1		1	2		1	1	1	Core Performer 58%
LinkedInlinkedin.com	LinkedIn	1		1		1	1		1	1	1	1		1	1	1	2		2	2	1	Core Performer 58%
Disney Cruise Linego.com	Disney Cruise Line								1				1			1	1	1	1	1		Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Indeed information technology & services	$6,046	-25.0%	43%	100%	21.0ad units	Core Performer	+1
Tonum health, wellness & fitness	$5,317	0.0%	100%	100%	9.0ad units	Core Performer	+1
YouTube TV information technology & services	$4,832	+62.5%	100%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

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