Into The Fog with Peter Laws Podcast Advertising - Audience, Sponsors & Contact

Overview

Into The Fog with Peter Laws delivers chilling, immersive true stories that delve into the darkest corners of human experience and the unexplained. Host Peter Laws, known for his 'Frightful' style, meticulously recounts terrifying hauntings, unsettling paranormal encounters, and real-life true crime cases with a supernatural twist. The podcast appeals to listeners fascinated by forgotten mysteries, historical horrors, and the eerie intersection of the natural and supernatural. Each episode offers a deep dive into disturbing events, often bringing to light cases that have vanished from public memory, presented with a suspenseful narrative tone.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

171.5K

Est. Podcast Downloads

2,060

Av. Youtube Views

169.4K

YouTubers Subscribers

220k

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Direct Response

Brands with CTAs

GOOD

71%

Host Read %

% of host read ads

BAD

16%

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The Bottom Line

This show has an estimated 171.5K audience size, runs 16% host read ads and promotes 71% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Claudeclaude.ai	Claude	2	1	1	1	1	1		Core Performer 50%
Lululemonlululemon.com	Lululemon	2	1	1			1	1	Longer term buy 42%
Rocket Mortgagerocketmortgage.com	Rocket Mortgage	2	1	1	1	1			Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Cyber Ghost VPN	$16,316	0.0%	100%	100%	3.0ad units	Test run	+1
Rocket Mortgage financial services	$13,196	+100.0%	17%	100%	6.0ad units	Core Performer	+1
Lululemon retail	$10,946	+100.0%	40%	40%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

93. News Crew Caught a Poltergeist on Camera [Beauport, 1989]

0:00 / 0:51

Direct Response

9

#1

Run on 1x episode

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