Interesting Times with Ross Douthat Podcast Advertising - Audience, Sponsors & Contact

Overview

Interesting Times with Ross Douthat from New York Times Opinion provides an analytical exploration of the evolving political and social landscape, aiming to map the future through insightful interviews. Host Ross Douthat engages with experts, activists, and authors to delve into complex issues like transgender rights, constitutional reform, and the dynamics of political discourse. The podcast distinguishes itself by fostering respectful, nuanced debates on contentious topics, offering perspectives that go beyond surface-level news. It appeals to listeners interested in the underlying forces shaping current events, public policy, and societal trends, providing a thoughtful analysis for those keen on understanding the future of democracy and culture.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

138.7K

Est. Podcast Downloads

138.7K

Av. Youtube Views

148.9K

YouTubers Subscribers

105k

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Direct Response

Brands with CTAs

GREAT

80%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 138.7K audience size, runs 4% host read ads and promotes 80% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
AmBetter Healthambetterhealth.com	AmBetter Health						1	1	1		1	1	2	2	1		1	Core Performer 67%
BetterHelpbetterhelp.com	BetterHelp	1	1	2	1	2	1	1	1	1			1	1		1	1	Core Performer 58%
Ollyolly.com	Olly			1	3	1	2	2	1					1	1		1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
New York Times	$38,991	+29.7%	0%	100%	19.0ad units	Core Performer	+1
BetterHelp mental health care	$26,593	-30.2%	14%	100%	14.0ad units	Core Performer	+1
Olly health, wellness & fitness	$19,695	-49.4%	8%	67%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

A Vision of a ‘Society Without Capitalism’

0:00 / 0:31

Direct Response

A

#1

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