Institutional Real Estate, Inc. Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Institutional Real Estate, Inc. Podcast offers an authoritative and in-depth look into the global institutional and commercial real estate investment market. Hosted by IREI's president and CEO, Geoffrey Dohrmann, alongside expert interviews and regional reports, the podcast provides crucial market updates, investment strategies, and analyses of emerging trends. Episodes delve into specific topics, from luxury property brokerage models like Pacaso to broader economic impacts on real estate. It caters to institutional investors, commercial real estate professionals, and anyone seeking sophisticated insights into property investment, offering a blend of news, expert commentary, and educational content to navigate complex market dynamics.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

220

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 220 audience size, runs 12% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/23	Week3/30	Week4/13	Week4/20	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20
Institutional Real Estate, Inc.irei.com	Institutional Real Estate, Inc.	1	3	1	5	6	2	5	3	2	3	2		1		Longer term buy 33%
Altrataaltrata.com	Altrata												2			Test in progress 8%
Alliance Global Advisorsallianceglobaladvisors.com	Alliance Global Advisors														1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Institutional Real Estate, Inc.	$117	-86.7%	2%	100%	52.0ad units	Core Performer
Altrata	$4	+100.0%	100%	100%	2.0ad units	Test run
Property Chronicle Forum	$4	+100.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 1396: The rich are getting richer; here is how and where they are residing

0:00 / 0:38

Direct Response

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#1

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