Inside West Virginia Politics Podcast Advertising - Audience, Sponsors & Contact

Overview

Inside West Virginia Politics offers a weekly deep dive into the political, economic, and social landscape of the Mountain State. Hosted by Rick Johnson, the podcast features discussions with guests on critical issues such as workforce development, the challenges facing local businesses, and infrastructure initiatives like broadband. It provides a localized lens on regional and national events, analyzing their direct impact on West Virginia's communities and economy. Ideal for residents, policymakers, and anyone interested in state-level governance and socio-economic trends, the show aims to inform and engage listeners on the unique dynamics shaping West Virginia's future.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

380

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Direct Response

Brands with CTAs

BAD

1%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 380 audience size, runs 6% host read ads and promotes 1% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/23	Week3/30	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
AARPaarp.org	AARP	2	2	1	2	1	1	1	2	1	3	2	1	2	2	1	3	4	3	3	4	4	Core Performer 83%
Tom Willistomwillis.com	Tom Willis			1																			Test run 0%
United Methodist Foundation of WVumfwv.org	United Methodist Foundation of WV	1																					Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
AARP nonprofit organization management	$808	-11.8%	5%	0%	211.0ad units	Core Performer	+1
United Methodist Foundation of WV	$6	0.0%	100%	100%	1.0ad units	Test run
On the Record with Amanda Barron	$5	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Concerns with child clothing vouchers on Inside West Virginia Politics

0:00 / 0:15

Brand Awareness

C

#1

Run on 1x episode

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