Influential Voices of Authority Podcast Advertising - Audience, Sponsors & Contact

Overview

Podcast Talent Coach, hosted by radio and podcast veteran Erik K. Johnson, served as an invaluable resource for podcasters and content creators aiming to elevate their shows from informative to entertaining. The podcast provided actionable strategies and expert insights on growing an audience, mastering marketing messages, and leveraging audio content for business success. It delved into the evolution of podcasting, effective communication techniques, and the entrepreneurial journey of content creation. Tailored for aspiring and established podcasters, entrepreneurs, and digital marketers, the show emphasized transforming raw information into engaging experiences that foster deep audience connection and inspire action. Though concluded, its extensive archive offers a comprehensive guide to mastering the craft of podcasting and building a thriving online presence.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

943

Est. Podcast Downloads

940

Av. Youtube Views

4

YouTubers Subscribers

57

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 943 audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week4/6	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10
Podcast Talent Coachpodcasttalentcoach.com	Podcast Talent Coach	1	1	2	1	2	2	2	2	2	2	3	2	2	1	2	3	Core Performer 75%
Cindy J. Holbrookgiftfromcindyj.com	Cindy J. Holbrook									2								Test in progress 8%
The Social Media Takeawaysellon.social	The Social Media Takeaway								2									Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Podcast Talent Coach	$455	-36.7%	100%	100%	32.0ad units	Core Performer
Cast magic	$49	0.0%	100%	100%	3.0ad units	Test run	+1
Johnny Beirne	$36	0.0%	100%	100%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Mastering High-Ticket Sales: Building Authority with Clarity, Commitment, and Courage – IVA 576

0:00 / 1:39

Direct Response

M

#1

Run on 1x episode

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