IndieRails Podcast Advertising - Audience, Sponsors & Contact

Overview

IndieRails offers an insightful deep dive into the world of independent software development, specifically for those leveraging the Ruby on Rails framework. Hosts Jeremy and Jess interview successful indie developers, exploring the practicalities, challenges, and triumphs of building and scaling a tech business. The podcast goes beyond coding, delving into crucial entrepreneurial skills like marketing, sales, networking, and audience building, as well as adapting to new technologies like AI. It's a valuable resource for Rails developers, aspiring tech entrepreneurs, and consultants seeking actionable strategies and real-world perspectives on transforming technical expertise into a thriving independent venture. The discussions are practical, encouraging, and highlight the unique blend of technical prowess and business acumen required for success in the indie dev community.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

7,193

Est. Podcast Downloads

120

Av. Youtube Views

7,073

YouTubers Subscribers

67k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 7.2K audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Brian Casel

Brian Casel is an entrepreneur and full-stack product builder specializing in AI-first development, SaaS, and Ruby on Rails. He shares practical workflows and insights for developers and founders, cutting through industry hype to deliver actionable knowledge. Casel co-hosts "The Panel" podcast with Justin Jackson, offering discussions on entrepreneurship and building. He also leads the "Builder Methods" platform, a comprehensive hub for AI-first software development training, courses, and community resources. His content, exemplified by the video "Claude Opus 4.5 vs. Google Gemini 3: Design & build an app," focuses on real-world applications of AI and structured development processes. Casel champions the bootstrapping philosophy, openly sharing his journey to empower a community of builders in navigating the evolving tech landscape.

Age: 43 years
Nationality: American

Age: 43 years
Nationality: American

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Blue Ridge Rubyblueridgeruby.com	Blue Ridge Ruby				1																								Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Super Good Software	$265	0.0%	100%	100%	2.0ad units	Test run
Buzz Sprout logistics & supply chain	$260	0.0%	100%	100%	2.0ad units	Test run	+1
Blue Ridge Ruby	$167	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Mariusz Kozieł - Wizards and Kings

0:00 / 0:20

Direct Response

M

#1

Run on 1x episode

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