Indiana 250: Off the Record with Nate Feltman Podcast Advertising - Audience, Sponsors & Contact

Overview

Indiana 250: Off the Record with Nate Feltman offers an exclusive look into the minds of Indiana's most influential business and community leaders. Hosted by IBJ Media CEO Nate Feltman, this podcast goes beyond official bios to uncover the personal journeys, leadership philosophies, and strategic decisions that have shaped the state's landscape. Each episode features candid conversations with high-profile guests, ranging from sports executives discussing the business of professional teams and community impact, to financial technology innovators sharing insights on entrepreneurship and personal finance. The show appeals to professionals, aspiring leaders, and anyone interested in the intersection of business, community development, and innovation within Indiana, providing valuable lessons on career growth, societal contributions, and the evolving challenges of leadership.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

180

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

BAD

26%

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The Bottom Line

This show has an estimated 180 audience size, runs 26% host read ads and promotes 97% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/23	Week4/27	Week5/11	Week5/25	Week6/15	Week6/22	Week7/20	Week7/27	Week8/10
Prolificprolifichq.com	Prolific	2	2	2	2	4	2	2	1	2	2	Longer term buy 42%
Talent Scoutibjpodcast.com	Talent Scout		1				1					Test in progress 8%
Ag Bioscienceagrinovusindiana.com	Ag Bioscience						1					Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Prolific	$75	-36.9%	43%	100%	35.0ad units	Core Performer
IBJ Media publishing	$31	0.0%	0%	100%	17.0ad units	Core Performer	+1
Talent Scout	$14	-100.0%	0%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ryan Vaughn on Indianapolis Sports, Exos Growth and What Comes Next

0:00 / 0:16

Direct Response

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#1

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