In The Pits: Weekly Nascar and Indy Racing Recaps, Car Racing Expertise, and New England Racing

Network: William's Broadcasting | Car Racing Experts | Nascar | Indy Car Racing

In The Pits: Weekly Nascar and Indy Racing Recaps, Car Racing Expertise, and New England Racing

Network: William's Broadcasting | Car Racing Experts | Nascar | Indy Car Racing

Overview

New England's Motor Sports Racing show hosted live by John Williams, Scott Tapley, and weekly featured guest Dana Nelson, airing live every Friday morning from 9 A.M. to 10 A.M.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

560

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

OKAY

41%

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The Bottom Line

This show has an estimated 560 audience size, runs 41% host read ads and promotes 82% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
201 Power Sports201powersports.com	201 Power Sports	2	2	2	2	2	2	3	2	1	2	2	1	1	2	2	1	2	2	2	2	2	2	2	1	1	3	Core Performer 92%
Grant's Kennebago Campsgrantscamps.com	Grant's Kennebago Camps	2	2	2	2	2	2	3	2		2	2	1	1	2	2	1	2	1	1	2	2	2	2	1	1	3	Core Performer 92%
Oxford Casino Hoteloxfordcasino.com	Oxford Casino Hotel	2	2	2	2	2	2	2	2	1	2	2	1	1	2	2	1	2	2	2	2	1	1	2	1	1	1	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Northern Outdoors recreational facilities & services	$853	-0.4%	52%	94%	95.0ad units	Core Performer
Grant's Kennebago Camps health, wellness & fitness	$745	+66.6%	87%	98%	89.0ad units	Core Performer
201 Power Sports retail	$642	+15.1%	40%	99%	94.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

In The Pits

0:00 / 1:02

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