In The Money offers an in-depth exploration of the financial and operational realities behind e-commerce, DTC, and CPG brands. Hosted by Fan Bi, this podcast features candid conversations with leading investors, lenders, and founders, dissecting the true economics of building and scaling modern consumer businesses. Episodes delve into critical topics such as asset-based lending, venture capital strategies, inventory management, cash flow forecasting, and the evolving landscape of consumer investing. It's tailored for founders, CFOs, investors, and operators seeking practical, non-dilutive capital solutions, insights into market trends, and a deeper understanding of what truly drives success and failure in the competitive consumer brand space. The show distinguishes itself by providing a no-nonsense, expert-driven perspective on funding growth, evaluating risk, and identifying enduring brand fundamentals in an era of rapid change and technological integration.