IN-the-Know Podcast Advertising - Audience, Sponsors & Contact

Overview

IN-the-Know offers an insightful deep dive into the dynamic world of risk management and insurance, featuring unscripted conversations with top innovators, strategists, and thought leaders. Hosted by industry veteran Chris Hampshire, the podcast explores guests' career journeys, entrepreneurial ventures, and strategies for navigating industry changes. Recurring themes include leveraging technology for innovation, fostering inclusive leadership, and practical advice for professional development and overcoming career barriers. It targets insurance professionals, aspiring leaders, and entrepreneurs seeking actionable insights and inspiration from seasoned experts to advance their careers and adapt to evolving industry landscapes.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

380

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Direct Response

Brands with CTAs

GOOD

71%

Host Read %

% of host read ads

BAD

29%

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The Bottom Line

This show has an estimated 380 audience size, runs 29% host read ads and promotes 71% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
CPCU Society	$15	0.0%	0%	100%	4.0ad units	Core Performer
Guidewire	$9	0.0%	100%	0%	2.0ad units	Test run
The CPCU Society	$4	0.0%	0%	100%	1.0ad units	Test run

Recent Episodes

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