Impact Pricing is a highly practical and strategic podcast dedicated to empowering businesses to maximize revenue and profitability through intelligent pricing. Hosted by Mark Stiving, the show delves into the critical principles of value creation, market segmentation, and competitive pricing strategies. Episodes feature insightful interviews with industry experts, discussions on the role of technology like AI in pricing, and actionable advice on leveraging data for better decision-making. Targeting business leaders, pricing specialists, and product managers, it offers a professional and analytical approach to navigating complex market dynamics, ensuring listeners gain concrete strategies to win more business at higher prices by truly understanding how buyers perceive value.