Imaginary Advice Podcast Advertising - Audience, Sponsors & Contact

Overview

Imaginary Advice is an acclaimed anthology series that pushes the boundaries of audio fiction, primarily exploring the horror genre through experimental storytelling. Hosted by Ross Sutherland, the podcast delivers immersive and often unsettling narratives, alongside insightful discussions on horror film subgenres and creative pitching. It appeals to listeners seeking innovative sound design, thought-provoking fictional works, and a deeper understanding of the craft behind horror storytelling. The show distinguishes itself with its artistic approach to audio, blending original, award-winning fiction with critical analysis, making it a unique listen for fans of experimental narratives and the horror genre.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,782

Est. Podcast Downloads

3,720

Av. Youtube Views

62

YouTubers Subscribers

142

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

OKAY

60%

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The Bottom Line

This show has an estimated 3.8K audience size, runs 60% host read ads and promotes 80% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Audacious Machine Creative	$70	0.0%	100%	100%	1.0ad units	Test run	+1
Audioboom	$70	0.0%	100%	100%	1.0ad units	Test run	+1
Crank it in the Park	$61	0.0%	0%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Feed Drop: The Harbingers

0:00 / 2:05

Direct Response

F

#1

Run on 1x episode

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